Haircare segment- the shampoo bubble Essays

Haircare segment- the shampoo bubble Essays Haircare segment- the shampoo bubble Essay Haircare segment- the shampoo bubble Essay None of the above. (I will elaborate in the next question) Total 74. 00 100. 00% from our primary research As per our primary research amongst a niche educated crowd (working professionals, student as well as homemakers in the age group 20-30), one of the most important qualities that consumers look for is intense conditioning. Most women complain of dryness of hair after shampooing. While several products claim to have conditioning, they mostly do not have a lasting effect. Companies generally market the conditioner and a masque as shampoo for most consumers is one that leaves hair smooth and lustrous. Development of a shampoo with deep conditioning effect would require extensive search but its worth it. If the shampoo contains natural oils to achieve this effect, several more brownie points for that! Consumers would be willing to pay a premium for such a product- they will have to spend lesser on conditioners, nourishing oils and masques. Most consumers in our research are willing to spend at least RSI. 100 for 100 ml of product. : In fact, a significant percentage also opt for the premium brands. Considering the fact that the product would give consumers the freedom to buy only the shampoo and not invest in conditioner, the consumer can be charged a premium lightly less than the price of the conditioner(shampoo and conditioner of the same product range are almost always equally priced). Since our research was conducted in a niche sample, the product to be designed targets the educated 20-30 year olds. Women in this age group are generally very conscious of their looks and form opinions about the products. They want to experiment but once they find the product that suits their hair, they stick to it. The revolutionary product that we suggest reflects what they want. This is reason enough to charge something in the range of 250-500. Even consumers in the 100-250 range old be able to afford it. Although independent retailers have held an important position in the value chain until now, the dynamics are clearly changing.

How To Communicate Effectively With Your Blog Readers

How To Communicate Effectively With Your Blog Readers How about writing your blog posts in a language the majority of your readers dont speak or understand? Yet thats what we bloggers do, sometimes. We write in a way that doesnt communicate well with our readers. Its understandable, really. A  huge communication barrier writers face is that they cant tap into the power of non-verbal communication. We use tone of voice, gestures, and facial expressions to evaluate the meaning behind the words. We can tell if someone is being sarcastic, or is disinterested. But when the only communication tool you have is the written word, you have to learn to pull extra weight. Writers must learn to communicate clearly with their blog readers. Thats especially true if they want to keep their blog readers, and want those readers to do something. How To Communicate Effectively With Your #Blog Readers via @JulieNeidlinger1. Don't Assume People Understand Acronyms And Initialisms One of the more helpful habits I picked up as a newspaper reporter was the practice of always writing out the words that make up an acronym before referring to it only with the acronym in the rest of the article. You would include the acronym after the words, in parentheses, alerting the reader that from here on out, you'll just be using the acronym. Example: Search Engine Optimization (SEO) Content marketing copy can be full of acronyms. SEO, CTA- heck, I often stumble on a few that I don't know the meaning of. The field is changing so quickly, and buzzwords and phrases develop at a similar rate. I find if I'm not constantly reading blog posts on the topic, I am soon out of the loop. We've had readers who have asked, in the comments, what an acronym meant. They shouldn't have to do that. Even if you're certain your readers know what the acronym is, try to write it out the first mention so they don't have to feel stupid for not knowing. Don't make your readers guess what your acronyms mean. #blogging2. Don't Make Your Reader Feel Stupid I mention the importance of defining acronyms because they are a part of the way we make our readers feel stupid. This is not a good thing. We can make blog readers feel stupid by assuming they have the backstory, the background knowledge- it's being in a group and realizing you're the only one who doesn't get the inside joke. Don't assume your #blog readers know your backstory. It can alienate them from reading your content.You can help your blog reader avoid feeling stupid without having to re-explain yourself every time you blog by providing links to past posts that will help provide better background. We often include "recommended reading" or "for further reading" boxes in posts at appropriate places in the content. This way,  the reader has a kind of organized guided tour of the content that will bring them up to speed. Recommended Reading: The Communication Barriers You Put In Front Of Your Reader Whatever you can do to make your blog reader feel safe about asking or finding the information to fill in the blank spots will help you retain the reader in the long run. 3. Stop Over-Communicating For some of us, the fear of not communicating causes us to over-communicate. Why tell a story in five sentences when you can tell it in five paragraphs? I know this problem well, believe me. When trying to make a point, I want to be sure I hammer it home, and instead of using one concise example, I figure about ten will do. Sometimes explaining isn't necessary and weighs down the message. Over-explaining isn't necessary nearly every time. This can be true in both your blog copy as well as your responses on social media or in blog comments. Never complain. Never explain. - Katharine Hepburn The Brains On Fire blog shared a few tips to avoid over-communicating and, true to the point, they did not mince words: Wait. Don't respond immediately if you're involved in a conversation. Sleep on it. Time provides a new perspective. Figure out your one thing. If you were only allowed to say one thing, what would it be? Embrace silence. Silence is only uncomfortable for those who have not taken the time to understand it. Breathe. Don't fill the air with talking and noise. Don't fill the screen with meaningless words. Allow you and your reader to breathe. 4. Use Imagery That Has A  Purpose Content marketers know the drill: Have a hero image with all content because images will get noticed and shared more. Unfortunately, that can lead to sloppy image choices just to have an image. Ask yourself if the image or images you are going to use serve a purpose: Does the image contradict the message of the content in any way? Does the image help illustrate the message of the content? Am I using too many images in my copy? Images that contradict what the post is about are like clickbait headlines. They lie. They annoy readers. Your images should support your copy without distracting and making it difficult to read. Images should support your content  without distracting. #blogging5. Emotion Is For The Reader To Feel Because you do not have the ability to show your reader the emotion you are feeling through your facial expressions or tone of voice, you have a bit more work to do to get them to feel the emotion you want from them. Think of a movie or show that makes you tear up. The music, the dialogue, the way the characters are behaving- these all help cue up sad feelings. When I write this post, I can tell you up and down that there's a soundtrack in a minor key playing, but it won't help. So I have to use words that trigger particular feelings. In the March 25, 2015, edition of the Wall Street Journal, an article highlighted how the words used on restaurant menus were aimed at attracting male or female diners. "The word 'hearty' is not a good thing for a woman," she says, "but it's a great thing for a man." Meanwhile, a dish described as "delicate" is likely to be a turnoff to a man craving meat. If a menu describes a meat entree by naming specific animal parts, it is apt to sound gory and unappetizing to many women, Dr. Capaldi Phillips says. Like a space-starved tweet on Twitter, the restaurant menus have to find the words that stir the emotion in the diner. They can't waste space and time telling the diner how they will feel if they eat it. You can tell your blog reader she should feel really good and excited about  your blog post, but telling people how to feel is the best way to get them to feel... nothing. Even if you feel excited, your copy won't necessarily translate that well without work. The reader feels the emotion, not you. Don't tell her how to feel. #bloggingThe reader feels the emotion, not you. Don't tell her how to feel. 6.  Approach  Your Thesis Honestly In most cases, your blog posts begin with a thesis or problem, and then the rest sets about solving or supporting that thesis. Lack of research and logical fallacies can become a problem in some posts that  are contentiously asserting a strong opinion or plan of action. Logical fallacies crop up everywhere online, particularly in heated discussions among random people. When you have a lot riding on proving your point, it's easy to take any shot you can, even if it's a low shot. Frankly, I slip into logical fallacies all the time. Periodically reading about them and practicing the identification of them is helpful to me in my own writing as well as spotting them elsewhere. There are so many of these logical fallacies, and they are so common online and on TV (just watch any episode of The Daily Show) that we are used to hearing them to the point that they become a way we think. They often sound clever and we struggle to contradict or disprove them. When you set out to state a theory and prove a point, be honest about it. If you cannot prove your theory with great research or reasoning, it doesn't mean you can't still write. You simply must write in a way that doesn't try to insinuate and insist that your theory is solid. Avoid logical fallacies to build credible content. #bloggingThe more concrete data you have to back up your thesis  (and the ability to interpret that data accurately), the better. If you're not a data junkie, though, you can still write. The difference will be in the ability to say "green is the best color" or "green is the color I prefer". 7. Clarity Is For More Than Just Diamonds Clarity is the god of writing. Clearly stating your goal. Clearly stating your thesis. Clearly telling your reader what to do. Clearly proving a point. Clearly summing up research and outside links for the reader who decides to trust and not verify. Do you know what the best indicator is for a blog post that won't get to the point? It's a blog post where you don't actually know the point. One of the nice things about using as a team is that there is the ability to discuss and comment on the idea of the post before it actually goes into draft. That way, I know before I write where I am headed. Sometimes it veers. Sometimes I can make that work. But I always have an end goal in mind to work toward. "I'm gonna write about writing" is not a useful thought to have in mind when headed into a 2,000 word blog post. Clarity is achieved through great editing, great language- all of the usual suspects- but it's also heavily reliant on a close-ended idea. You know where you want to go. You write in that direction. You get there. 8. Think Of Reader's Digest Reader's Digest has been popular for more than  80 years. While it might not make prestigious lists, this little magazine has made its way into homes for almost a century and has brought with it stories and articles of all types. I grew up in a house that received Reader's Digest, and I would read it cover to cover, from when I was young until I was an adult. How did this magazine communicate so well across such a broad range of readers? According to Internet Evangelism Today, you can break down their success as follows: It is written at the level of a 13-year-old, but does not talk down to adults. It has a high percentage of stories that are about people. These stories are told dramatically, and use plenty of quoted speech. It addresses practical problems (felt needs), helping improve people's lives. There is humor mixed in with serious articles. How can you use this in your own blog content? Can you add people into your posts through testimonials or anecdotes? Are you addressing practical problems? Do you have a little humor mixed in? People like people. People like solutions to problems. People like to laugh. Simple as that. How Will You Communicate Better With Your Blog Readers? This is by no means the end-all list of how to communicate with readers in your writing, and you might not even put all of them to use in one post. I'm willing to bet many of you have your own tricks and tips. What do you consider to be the most problematic writing technique that keeps readers from latching onto content? And, what do you think is the best way to communicate with your blog readers? As a reader myself, I choke on posts that seem too similar or too salesy. I want to feel that what I am reading is genuine and not contrived for my benefit. I don't want to feel stupid and, consequently, excluded. I want to feel like I'm reading a blog where I belong, where the author is talking to people like me. These tips are just a few ways I try to do that in my own writing.

Lactobacillus bulgaricus and E.coli. (Microbiology-SLP5) Essay

Lactobacillus bulgaricus and E.coli. (Microbiology-SLP5) - Essay Example While the Lactobacilli are found in plant herbage especially at temperatures between 30 and 40 degrees Celsius, the Escherichia bacteria are basically anaerobic and are found in the human colonic flora in the intestinal lumen. Thirdly, the Lactobacilli are involved in producing yoghurt and in maintaining healthy intestinal flora but the Escherichia bacteria are mainly used in industrial microbiology as an extremely versatile host of beneficial heterologous proteins, which can be mass produced through E. coli. Lastly, unlike Lactobacilli, E. coli can be pathological and may cause diarrhea, meningitis or urinary tract infection (â€Å"Lactobacillus,† 2010; â€Å"Escherichia,† 2010). When it comes to the similarities between Lactobacillus bulgaricus and Escherichia coli, only two things need to be noted: they are both rod-shaped and they both have benefits in the field of biotechnology. As to the specialized functions of Lactobacilli, particularly Lactobacillus bulgaricus, based on the results of scientific research, this particular species of bacteria performs an important role in the activation of the aryl hydrocarbon receptor, or AhR, pathway, which in turn inhibits the development of a pathological condition known as â€Å"dextran sodium sulfate (DSS)-induced† colitis (Takamura et al., 2011). Moreover, Lactobacillus bulgaricus is also involved in the destruction and elminition of putrefactive or proteolytic bacteria in the bowels, which cause â€Å"intestinal auto-intoxication† thus causing a series of arteriosclerotic changes that lead to physical aging (â€Å"Lactobacillus,† 2011). In a similar way, E. coli bacteria have been helpful in the expression of heterologous proteins, as previously mentioned, as well as in studies that help to illustrate and explain in detail complex cellular responses (Lee & Lee, 2003). Moreover, E. coli is used in the conversion of glycerine into ethanol (â€Å"E.coli,† 2010). The

Computer forensic Essay Example | Topics and Well Written Essays - 4500 words

Computer forensic - Essay Example Evidence derived from computer is been used in court for almost 30 years. Initially, judges accepted the evidence as no different from forms of evidence they were been already seeing. As computer technology advanced, the accepted similalities to traditional evidential material became Ambiguities (Olsson, 2004). 2. What is computer Forensic Computer forensic is a simple application of computer investigation and analysis techniques in the interests of determining potential legal evidence. Evidence might be sought in a wide range of Computer crime or misuse, including but not to theft of trade secrets, thefts of or destruction of Intellectual property and fraud. In other words, computer forensics is application of the scientific method to digital media in order to establish information for judicial review. This process usually involves computer system to determine whether they are or were been used for illegal or Unauthorized activities (Wikipedia, 2006). Mostly, computer forensics experts investigate data storage devices, either fixed like hard disks or removable like compact disc and solid-state devices. The work of a computer forensics expert is to identify sources of documentary or other digital evidence, preserve the evidence, analyze the evidence, and present the finding. Computer forensics is been done in a fashion that adheres to the standard of evidence that is admissible in a court of law. 3. Scope of Computer Forensic: The scope of computer forensics covers a wide field, which continues to grow as computer Technology proliferates its way into every aspect of modern life. The base computer forensics is recovering data from floppy disks, hard drives, and removable drive cartridges. This also includes searching... The history of computer forensic starts with the first time a system administration had to figure out how and what a hacker had done to gain unauthorized access to explore the system. In the beginning, the classic hacker breaking into computer system was more interested in how things work than actually being malicious.As computer evolved out of academic to business and government, there was more data and resource at risk. Hackers incursions became an issue handled through legal channels. While deciding which internal or external parties should handle each aspect of forensics, organization should consider factors such as personnel and equipment costs for collecting data, the time needed internal or external teams to respond to incidents, and data sensitivity and privacy issues. (United States Department of Justice, 2001) IT professionals throughout the organization, especially incident handlers and the first responder to incidents, should understand their roles and responsibilities fo r forensics. They should be given training and education on forensic, related to the company’s procedures, and they should be prepared to corporate with and assist others when the problems occur for which they were been trained (Nelson, Amelia, & Steuart, 2004). Incident handlers performing forensic tasks should have a broad knowledge of forensic principles, guidelines, procedures, tools, and techniques, as well as anti-forensic tools and techniques that could conceal or destroy data.

The Mayans, The Aztecs, And The Incas Essay Example for Free

The Mayans, The Aztecs, And The Incas Essay From 250 A.D. to the late 1500s A.D., three advanced civilizations, the Mayans, the Aztecs, and the Incas controlled Central America and South America. Each of them was different but all shared some of the same qualities. They all were civilizations that had a daily life than revolved around religion. Their religions also required a lot of human sacrifices to please the gods. Also, they all invented calendars that were surprisingly accurate compared to the calendars today. One of the calendars was less than a minute from being exact. Finally, they all declined for many different reasons but the Spanish conquistadors was one of the most common and deadliest, due to their advanced weapons and the diseases they brought. But even thought they all had mysterious declines, these ancient civilizations of Latin America were very advanced and had many great achievements. The earliest Latin American civilization was the empire of the Mayans. They controlled most of the Yucatan peninsula and part of southern Mexico. The Mayans were known for their advanced math skills. They invented the number zero and developed a sophisticated counting system; the Incas also had an advanced counting system like the Mayans. Mayans communicated through the use of hieroglyphics. They had over 800 symbols that represented things like words, syllables, days, and numbers. The Mayans were also well known for their new type of farming. They called it slash and burn farming in which they cut down all the trees in an area, then they lit the area on fire, so that the ashes from the trees would enrich the soil and make it better to grow in. the decline of the Mayan empire is a mystery still to this day. The most popular theories are that the soil became infertile, so they ran out of food. Another theory was that they just got up and left and walked into the jungles. The only other possible theory is because of constant warfare between the Mayan city-states. After the fall of the Mayan empire, the great civilization of the Aztecs came into power. The Aztecs centered themselves on Lake Texcoco, in the city of Tenochtitlan. The capital city of the Aztecs was built in the center of Lake Texcoco, with large causeways, which were large sturdy bridges, connecting the city to the mainland. The Aztecs advanced engineering allowed them to adapt to their environment just as the Mayans and Incas did. The written  language of the Aztecs was a combination of hieroglyphics and pictorial symbols. Like the Mayans, the Aztecs language was used for counting, which was more primitive in Aztec culture, days, records, and communication. The Aztecs expanded their empire through military strength. They conquered the nearby city-states, and forced them to pay tribute or face destruction. But later needed for sacrificial subjects led to less aggressive and less deadly military tactics, causing the strength of the Aztec army to diminish. Around the late 1400s into the 1500s, the power and vastness of the Aztecs began to fade. The once calm and under control city-states began to rebel, leading to less human sacrifice and less resources being collected. Also, the conquistadors came from Spain, brining along with them deadly diseases like smallpox, and far superior steel weapons, along with a lust for gold. They soon conquered and destroyed the Aztec empire with almost no effort at all. The Incas, down in the Andes Mountains, never came into contact with the Central American civilizations. They never borrowed any customs or traditions, yet their civilization was fairly similar. They had very advanced engineering skills, which led them to the building of extensive road systems. They also began the idea of terrace farming in which you carve out steps into a hill and farm on the man-made steps. Even though the Incas had no written language, they passed everything down through oral communications. But they did have a complicated counting system in which different sized beads and colored ropes were used to counts things such as military, crops, population, and many other things. The Incas, as did the other Latin empires, had invented a calendar that had 365 days and was kept accurate by looking at the position of the stars, the moon, the planets, and the sun. Due to the complex road system the Incas built, they had to devise a simple messenger system to communicate throughout the empire. Runners would have to travel over twenty-five miles a day to run a message to another runner, then the first runner would have to pass off the message to the second runner and then the first runner would rest. It works somewhat like a relay race only it isnt a competition. In the late 1500s civil war began to break out between the sons of the emperor after he had died. The empire then split into two halves, but it never became whole again and just slowly began to crumble until it was gone. In conclusion, these three civilizations were the most sophisticated in all of the Americas at the time. The Mayans were excellent astronomers and mathematicians, the Aztecs were experienced warriors, and the Incas were skilled engineers. Even though all of the empires had different strengths, they all had some similar qualities. They all built stone buildings, with the Mayans and Aztecs and their well-built pyramids, and they all were polytheistic cultures that practiced sacrifices daily. All of these sacrifices led to a large loss in resources both human and natural. The Aztecs alone would sacrifice a quarter of a million people a year. They all used gold and melted it and made figurines to give to the gods. Soon their empires fell apart and the people of the empire just walked away.

United States in the Years 1860-1870 Essay -- Essays Papers History Es

United States in the Years 1860-1870 The United States between the years 1860-1870 was in turmoil, but from a historical point of view, this decade is one of the most exciting times in U.S. history. In 1861 there were still fifteen slave states, seven states open to slavery by the Dred Scott Decision and only eighteen free states in the north (Ferrell Atlas). This was a time of growth and change in the U.S. For example in 1867 the U.S. purchased Alaska from Russia for a scant $7,200,000 (Museum). The Civil War was by far the most notable event to take place. Abraham Lincoln won the election for the Presidency of the United States in 1860. The most famous battle of the war, the Battle of Gettysburg took place in 1863; the Union army was victorious. Five years later in 1865, General Robert E. Lee surrendered to Ulysses S. Grant, ending the Civil War. Shortly after, the Thirteenth Amendment was signed and slavery was abolished in the U.S. (Museum). Despite the end of the war and the abolishment of slavery, many southerners are still angry at the north and the country still feels d...

Life as a Female Slave Under the Code of Hammurabi Essay

I am a female slave, given into slavery for 4 years by my father, he owed a debt that he could not pay. A debt for grain that he was to pay back 3 fold. The debt collector would have taken what little we had and perhaps would have made father pay with his life if Hammurabi had not made a way for my family to cancel our debt in this way. It is only for 4 years, such a long time for so little a debt, but we are fortunate to have this option. I will be provided with the basic necessities for survival. I am counted as nothing more than property, or currency, for my Master. I am not considered human. I was formerly a member of the middle class, paupers that can farm. There are only three classes in our society, the wealthy, the poor, and the slaves. Now, I am a slave for the next four years. It is very common practice, so much so that even the poor have slaves. Our most common forms of currency are grain, silver, slaves, cattle, and livestock. As you can imagine, I am not alone in my experience in slavery. Many of my peers are or have been enslaved at least once in their lives. Both my mother and father were slaves at some point. Many female slaves usually end up with their Master for many more years than the 4 required by law. After 4 years, they are no longer slaves and are often in the same class as the man they have lived with. In our society many children are products of those relationships. Until the time of slavery is up, I must work off a debt. I am not permitted to deny my Master, or I could be punished. One such punishment could involve having my ears cut off. This is not very common. Many of us understand we are here to work and that we must be submissive to avoid conflict. As I mentioned we will be allowed the basic necessities, food and water, and protection from the environment if the weather is harsh. The laws of how I live as a female and as a slave are outlined in Hammurabi’s Code. Hammurabi is a fair and just man. I feel his laws are fair and just given my position and given the alternatives that could have taken place if my father’s debt went unpaid. And to lose an ear and not a life for disobedience is more than fair. Hammurabi has provided us with options which has been beneficial for us at this time. We all know the laws. We can all read and understand them. Our officials rule by the law and laws pertain to everyone. For example, I am safe with my Master, should anyone take me from my Master- he could be put to death.. Everyone in the city knows this law and should someone see another take me from my Master, they will notify officials. The officials will investigate the matter. The person who takes me could be put to death. Few people risk this. Also, should my Master lend me out to another man and that man harm me, he would have to pay my Master fines for the damage he caused. It is very difficult for the common man to pay fines, so little harm is ever done to a slave that is on loan. Slavery here is not a social stigma. I am of the same class as the majority and speak the same language. Business and practicality are more important here than ideology, thus it is more beneficial for a Master to have strong, healthy slaves for commercial purposes. The law is clear and written out and encourages this kind of a society. Physical abuse is not very common among our people, but it is used in extreme cases. I was very surprised when studying this to discover that laws regarding slavery in the United States, while similar in many ways, were more harsh than the laws for the slaves in a more primitive environment. For example, the Code of Hammurabi stipulates that if a slave is given in trade for a debt it is for a period of 4 years. In the Unites States, the slave codes suggested that slavery was a life long event. There was no limit to the length of time a person could be a slave. I could not find many similarities, with the exception that it was not uncommon for female slaves to bear children with their Masters. In further research I found evidence that slaves in Babylonian captivity not too long after the Code of Hammurabi was implemented, owned property and were allowed to trade. Some even made more money than their Masters. So, I could not really compare and contrast the Code of Hammurabi with the Slave Codes of the Southern States, which was not only disappointing but deeply troubling. The one thing that does stand out as the most obvious similarity to something we are familiar with today is the epilogue to the Code of Hammurabi and the Preamble of the US Constitution. Both introduced a set of laws that were created to protect the people, provide a basis for justice, promote the welfare, ensure prosperity. Actually, I believe Hammurabi said it best, â€Å"That the strong might not injure the weak†.

Public speaking: A vital skill for teachers Essay

â€Å"I have a dream† a speech by Martin Luther King that united a nation and broke down racial barriers. Without Kings leadership and inspirational speech it may have taken an extra 10 years to bring equality to all races. Hitler’s many speeches were delivered with extreme passion and caused arguably one of the most horrific genocides of all time. Throughout history public speaking has united people and caused great change, both for the better and worse. Public speaking is important, in history and in life. It is a vital skill in many disciplines. However nowhere more prominent than education. Public speaking in education is how educators inspire, teach and engage students. Good public speaking skills can enhance confidence, communication skills, help demonstrate knowledge and improve public image.  Public speaking usually consists of three main components including preparation, visual aids and non- verbal communication. How well these three main components are demonstrated or used can be the difference between a great influential educator who can inspire and teach students and a class that will not pay attention and a teacher who cannot engage. Preparation is key in presenting a well thought out, impressive presentation. To an educator preparation is vital. Preparation usually consists of the following elements audience, research, rhetorical mix and rehearsal. Elisabeth Gareis in Guidelines for Public Speaking expresses the importance of tailoring to the audience. Gareis (2006) states that â€Å"at all times during the process of preparing and delivering a speech, we need to keep in mind that we are speaking to an audience and not just to ourselves† (pp.3). For an educator it is crucial to know the students and the curriculum so that the information and how the information is delivered is tailored to the specific class. The audience is key and public speaking is all about engaging the audienc e whether it be a class of grade ones, students in high school or even work colleagues. Regardless if the purpose is to persuade, argue or entertain without the audience’s attention the message is lost. To avoid the loss of the message and to keep the audience engaged it is vital to know the target audience. Know the students or colleagues ideals, the classes’ diversity, the beliefs and expectations (Nash, 2013). Knowing the audience can help incorporate what the audience expects and the purpose of the presentation or lesson to coincide together effectively. However knowing the audience or class is only half the battle as public speaking or teaching is pointless without something to say. Educators rely on credible sources to teach students about specific subjects. Research is the tool teachers most commonly use to find relevant, reliable, academic sources that support and explain the specific disciplines taught to the class. Research is important in creating a well thought out, well developed lesson in which can be tested by an academic criteria. Subsequen tly research is important in backing up the three most arguably important aspects to engage students. Logos, Ethos and Pathos make up the rhetorical mix developed by Aristotle. Aristotle argued that the presence of Logos, Ethos and Pathos is vital in creating a persuasive speech (Nash, 2013, pp 154-155). Logos: the appeal to logic, Ethos: the appeal to credibility and Pathos: the appeal to emotion (Eunson,  2012 as cited in Nash, 2013) are all equally important to address in a persuasive argument. Addressing all three aspects of a rhetorical mix is an effective way to create an engaging presentation that communicates its message in a way the audience or students can easily understand. Rehearsal is the final stage of preparation that brings all aspects of the presentation or lesson together (Scudder.V, 2009). Rehearsal is an effective way to make sure all details of a presentation are in order to function at the highest possible quality. Rehearsal is key to creating a professional learning environment for the students and a credible name for the Teacher. Subsequently rehearsal is also the best place to make sure all visual and audio aid aspects are in working order so a professional learning environment can be maintained and student’s attention do not weary (Scudder.V, 2009). Visual aids provide a further aspect to any presentation. Images, videos, handouts, posters and power points are all included as a form of visual aid. Visual aids can be used as a tool to engage students and complement content. However Visual aids especially illustrative aids such as power point images and video clips, should be used sparingly only to emphasis or explain the lessons content (Wright, J. 2009). Jane Wright explains in ‘The role of computer software in presenting information’ that delivering a presentation with both audio and visual stimuli can affect the amount of information retained by the audience. Thus for educators it is important to tailor to the lesson only using visual or audio aids necessary to communicate the required information. Consequently gestures and actions can be just as engaging as a picture therefore just as much emphasis should be placed on non-verbal communication as visual or audio aids. Non- verbal communication includes all form of communication aside from the content said aloud. Non- verbal communication suggests everything from what you wear to how you stand can communicate a message to your audience (Nash, 2013). To educators this is especially important as students pay attention to how a teacher looks and acts. Non-verbal communication is imperative for imparting knowledge to students and maintaining their attention. Stance, eye contact, gestures and paralinguistics can all communicate confidence, knowledge and enthusiasm. Students are more likely to listen to a teacher dressed professional, making eye contact, moving around the room and placing emphas is on key areas with gestures and volume than a slouched over,  monotone teacher who could not make the effort to iron their shirt. Non- verbal communication can be just as important if not more important than visual aids. As using honesty and enthusiasm as well as good communication skills to engage students is much more effective for educators to communicate the desired content (Wright, J. 2009) Public speaking is extremely important for an educator. Students Listen to Teachers who inspire them and who communicate their ideas, knowledge or lesson effectively. If a teacher cannot communicate with students then they cannot be a Teacher. Therefore it is vital for an educator to become familiar and to master the key areas of becoming a great influential, engaging public speaker. Preparation, Visual aids and Non-Verbal communication if used correctly are what can make any speech or lesson memorable. Consequently teachers need to be aware that public speaking is a day to day ritual and mastering it is what can change a teacher to an inspiring mentor who engages their students. Reference List Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall. Nash, G. (2013). A guide to university assessment. QLD, Australia: John Wiley & Sons. Section 5 pp. 158-184. Scudder.V (2009). G Sound check: How to avoid presentation dangers. October, p. 10 Wright, J. (2009). The role of computer software in presenting information: presentation software is used frequently to disseminate ideas in visual forms that can be understood easily. Jane wright asks whether senior nurses should develop their skills in rhetoric instead. 16 (4), 30–34. Elisabeth Gareis Guidelines for public speaking, pp. 3-4

The Third Wave essays

The Third Wave essays In Alvin Toffler's book, "The Third Wave," he discusses our progression as a society. One can easily see the pattern to the mentioned waves. He describes wave one as the start of agriculture. It also marks the beginning of our culture. Wave two, marks the beginning of the Industrial Revolution, atomic destruction, and mainstream items. The change that takes place between these two waves is the start of what we call progress. It impacted our families, our planet, and set the pace for economics. With first "wave" of families, communities were formed. Every member of each community contributed to the necessities of the group. Family run farms produced what the town needed. Mass production was not a practice. Communities only produced what was necessary Families had shared responsibilities. Jobs were typically family trades passed down from father to son for many generations. Every person played a key role in the town's existence. In the second wave, we see the start of a more selfish minded society. Industrialism begins to break the family traditions and draw its member's away to cities run by factories. These establishments would supply what would become mainstream items. Labor was done in the name of progress, and colonies suffered an incremental change. Another ongoing change also takes place in our value of life. Our desire for existence in wave one was only of a minimal requirement. We only took what was needed from our planet. Land was of precious value, and treated as such. Nature was a gift that dispensed its gifts continually meeting our demands. With the start of progress, we soon found a tool for mass destruction. Atomic bombs were manifested as weapons of annihilation. It was a time of total negligence, and mass destruction. Requirements changed to a need for excessive power. The potential to obliterate our whole existence evolved from a culture that once loved the land. ...

Definition and Examples of the Amelioration of Words

Definition and Examples of the Amelioration of Words Definition In linguistics, amelioration is the upgrading or elevation of a words meaning, as when a word with a negative sense develops a positive one. Also called melioration or elevation. Amelioration is less common than the opposite historical process, called  pejoration. See Examples and Observations below. See also: EtymologyFive Words That May Not Mean What You Think They MeanHow Word Meanings ChangeLanguage ChangeSemantic ChangeStatus-Word EtymologyFrom the Latin, better. Examples and Observations NiceThe word nice is a classic example of amelioration . . .. This is a rare occurrence, compared with the opposite process of pejoration, or downgrading.The meaning of nice when it first appeared in Middle English (about 1300) was (of persons or their actions) foolish, silly, simple; ignorant, senseless, absurd. . . . A shift away from disparagement began in the 1500s, with such meanings as requiring or involving great precision or accuracy. . . .The movement toward amelioration reached its apex in the 1800s with such meanings as kind and considerate, friendly.(Sol Steinmetz, Semantic Antics: How and Why Words Change Meanings. Random House, 2008)DizzyA possible example of amelioration during ME [Middle English] might be, depending on ones viewpoint, the word dizzy. In OE [Old English] it meant foolish, a meaning that survives marginally in such expressions as a dizzy blonde; but by ME its primary meaning was suffering from vertigo.(C. M. Millward and Mary Hayes, A Biography of the E nglish Language, 3rd ed. Wadsworth, 2011) Amelioration and DeteriorationAmelioration, whereby a word takes on favorable connotations and deterioration whereby it takes on pejorative associations, are often telling indications of social change. There is a particularly pregnant category ably defined by C.S. Lewis as the moralization of status words (1960) . . .. By this process terms originally denoting status and class slowly acquired moral connotations, favorable and otherwise, evaluative of the moral conduct commonly attributed to that class. Hence, villain, a medieval serf, and Anglo-Saxon ceorl, still lower in the hierarchy, deteriorated to villain and churlish, while noble and gentle, predictably, rose in moral connotations. In more recent times, the steady amelioration of ambitious and aggressive reveals a change in attitude towards those who seek advancement or success in a highly competitive fashion.(Geoffrey Hughes, Words in Time: A Social History of the English Vocabulary. Basil Blackwell, 1988)Amelioration and Verb icideSometimes amelioration involves weakening of an originally strongly negative meaning: so, annoy is from Late Latin inodiare to make loathsome, in turn from the Latin phrase mihi in odio est it is hateful to me . . .. Likewise, terribly and awfully have weakened to become alternatives for very. [Geoffrey] Hughes (1988) associates this type of amelioration with the popular press, and labels it verbicide, citing tragedy which can now, in journalistic usage, be applied to an earthquake killing thousands or to a missed goal in football.(April M. S. McMahon, Understanding Language Change. Cambridge University Press, 1999) Pronunciation: a-MEEL-ya-RAY-shun

Organisation Development-Academic Review Research Proposal

Organisation Development-Academic Review - Research Proposal Example Since, the concept has a origin long back it is sure that we can expect a great among its practitioners in the present world, and more over all those who are working in the filed of organizational development are closely related to the business sector but, due to the enormous development in the filed of information and communication the business sector in the present world irrespective of the type of business they are undertaking has taken a new dimensions when compared to the earlier periods. OD is closely inter linked with the organizations which are involved in any business in one way or the other, so it can be clearly noted that the way it was practiced in the earlier periods will not be worth while in the present stage. Identification of a problem is the main factor, which decides the results of any research, whether it is an action research or any other explorative research studies. Since, conducting any research without identifying the correct problem is like searching an answer without a question. Hence, problem identification should be given prior importance before designing any research. In general in every research work after identifying the problem the next main concern is to verify whether the identified population which will constitute the respondents has any relation with the identified problem so as to confirm whether the research will give a acceptable inferences whether a positive or negative, which in turn will pay way to further researches or it will help any decision making issues. In this research the identified problem can be stated as the "Assessment of the Organizational Development" which can be accepted as researchable topic. Since, in general any research will be conducted to identify or study any serious problems or issues or situations. In this context though assessing the filed of organization cannot be considered as a serious problem it can be considered as one of the serious issues the world is facing as today's world depends on the business sector for all their needs it is very important that the organization or the management running any business should be more effective. So assessing the organization development in particularly to find its strength, weakness, opportunities and the threats will surely pave to the improve in the practices which in turn will help in the better management of the organizations. Considering the all above said factors we can come to a conclusion that at this juncture the authors selection of research problem is notable. Literature Review: After identifying the population and problem among them, which is, going to be considered for research the second major thing is conduct the review of literature. Literature review is considered as such an important part of any research since this section of the research is the one which helps researcher to finalize the research design without any replication and with some improvements in the selected field. In the present article though we were not able to see the details about the reviewed literatures we can find that as it is stated in the methodology section that more than eighty recent literatures related to business challenges and opportunities were reviewed. We hope that all of them will be of great use in designing the other SWOT analysis section. Research

Business law and ethics Essay Example | Topics and Well Written Essays - 1500 words

Business law and ethics - Essay Example Within such a framework, it is the understanding of the law that these stakeholders may have a less biased and more realistic interpretation for the means whereby a given firm or business can seek to maximize their own profits. Comparatively, within the United States, the manager or management of the firm has a high degree of latitude with regards to the actions and decisions that he/she can take to protect against a potential hostile takeover of his/her firm. As a means of explaining these key differentials to a greater and more complete degree, the following analysis will attempt to compare and contrast the means whereby managers within the United Kingdom and the United States are constrained by the rule of law to exhibit only certain levels of behavior in the event of a potential hostile takeover of their firm or business entity. Within the US system, the managers of the respective firm are allowed and encouraged to actively engage with regards to seeking to delineate the key bene fits and drawbacks that a potential takeover may have upon the viability of the company. By comparison, UK law specifically refuses the right of the manager to engage in such decision making strategy; rather, it places the onus of such a choice squarely upon the shoulders of the shareholders. Yet, this should not be understood to mean that takeovers in the United States are somehow shareholder â€Å"unfriendly†. ... option allows for a manager to engage in an active defense of the company’s stock if a potential takeover is denoted by the acquisition of 10-15% of a company’s stock by a hostile firm/individual. By comparison, managers within the United Kingdom are not allowed to take any â€Å"frustrating action†. This is due to the fact that the United Kingdom delineates a much more powerful focus upon the needs and rights of the respective shareholders as opposed to the United States approach which places most of the power and decision making ability upon the manager. As such, any â€Å"poison pill† option is implicitly forbidden under UK law. In short, â€Å"frustrating options†, defined as a means by which a manager of a firm can seek to disrupt the rate and extent to which a potential takeover might take place. However, what should be understood is that the strict laws that govern the level to which a firm in the United Kingdom can respond to a takeover only apply once the potential takeover is the horizon. As such, it is well within the law for the firm or entity to seek to entrench itself in a rather unassailable position prior to any of this taking place; thereby making its position much stronger and less likely to result in a predatory takeover of any sort whatsoever. Q2) Although ethics is broadly understood, the fact of the matter is that there are five traditional approaches to this topic which must be engaged with and understood in order for the student or the analyst to approach the topic with a firm level of understanding. As such, the following brief analysis will discuss each of these five traditional theories of ethics and define why each of these is important to understand and appreciate from the business perspective. Due to the fact that different points of