Finding Nemo Symbols free essay sample

Nemo is a small clownfish, who is very adventurous and playful. While his father thought that he was too young to go to school, Nemo brims with the excitement. And it was his inexperience and childish that led to his unexpected abduction. Nemo is a typical symbol for the youth who has curiosity, enthusiasm, bravery and also ebullience. He dares to risk and yearns for adventure especially when he has motivity. Sometimes it is nothing but his immature makes him get into troubles. When every difficulty was overcome, Nemo really grows up and his adventure is exactly the same as people’s life adventure to reach adulthood. Another main symbol of the film is Nemo’s father Marlin. He is an over-protective father because Nemo was the only surviving child he had after the death of his wife and other offsprings. He is always afraid of the ocean and rarely trusts anyone a typical symbol of someone who knew the feeling of lost. We will write a custom essay sample on Finding Nemo Symbols or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is the reason why his son- Nemo- does not believe that it could be his father traveling hundreds miles, fighting against shark, jellyfish.. to look for him. Marlin is also a typical of parents who does not believe in the children. He always thinks that Nemo is not mature enough even when he found Nemo. After all the adventure, Marlin learns that he has to believe in his son and himself either. The adventure brings Marlin and his companion face-to-face with sharks, deep-sea anglers, fields of poisonous jellyfish, sea turtles, pelicans, and much more. After all, Marlin rises above his neuroses and learns to take risks. The whole adventure is a symbol of the family love, friendship and also challenges in life. Nothing could be more noble than parents love, by which we might discover a bravery inside that we never knew. Parents would try all their best to save the children, no matter how many difficulties they had to face. Dory is a friendly but forgetful company of Marlin on the way finding Nemo. In contrast to Marlin, she is a naive and over- optimistic blue tang fish that is both helpful and a hindrance to him, sometimes at the same time. Dory not only becomes a symbol of optimistic people, but also a symbol of faith especially in friendship. Her optimism proves an invaluable quality to help Marlin overcome the impossible. Sometimes we should just â€Å"keep swimming† because the worry could not solve the problem. Moreover, Dory taught Marlin and also the audience that â€Å"Trust is what friends do† and in some case we have to trust to move on. Friendship in particular and love in general all needs faith. Besides the three protagonists, other antagonists also play an important role and become typical sumbols. Bruce, Anchor and Chum are sharks that Marlin and Dory met on the way. These three sharks were tormented by their natural urge to eat fish and their resulting unpopularity amongst the general ocean population. Although they made their best to give up their instinct by swearing off, but is was so hard to get out of this bad habit. They are symbolized for the people who are awared of their defects but realising it was not easy at all. In addtition to three vegetarian shark, the  150-year-old sea turtle is a symbol. This turtle was old at age but young at heart. He was the one who helped Marlin and Dory so much, and also taught Marlin a valuable lesson. In our mind, turtle was a symbol of something patient and steady. After watching the movie, now they are also a good example of parents. They totally believe in their childrens ability. They has proved that you never  really know when your children was strong and mature enough but when they know you know you know. Protection is good but we have to let them go by themselves. Finding Nemo was really  a spectacularly beautiful animated adventure for everyone not just because of  hilarious adventure to look for a curious and impressionable six-year-old fish but also the meaning that implied in the symbols. Although the film is about the marine life and sea creatures, it symbolizes the real human- being world of us.

Service quality and customer satisfaction are important to marketers Essay Example

Service quality and customer satisfaction are important to marketers Essay 1. Introduction It is the job of a marketer to realise, understand and effectively make use of how a customer can best provide the business with the profit that it strives for. As marketing in the 21st century has moved away form traditional offensive strategies and moving towards defensive strategies where pull factors become vital when attracting and maintaining customers. A customer will purchase a product or service for a number of reasons, all however, are to satisfy the customers need or want at that moment in time. If we can understand what motivates the customer to purchase we can start to understand how and why the customer becomes one of the businesses biggest asset as it is the customer who affects the bottom line measures of success, namely profits. We will write a custom essay sample on Service quality and customer satisfaction are important to marketers specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Service quality and customer satisfaction are important to marketers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Service quality and customer satisfaction are important to marketers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In order to analyse the title statement and ascertain outcomes and conclusions this paper will examine both classical and modern day literature making reference to how the areas of service quality, satisfaction and customer retention have been focused upon in academia. This paper shall endeavor to highlight any relevance links between these areas of business whilst answering the question of the statements validity in modern-day business. Breaking down the title quote will allow us to compare and contrast past literature on the subject and how they relate to each other. 2. Service Quality Berry et al (1988) defines service quality: Service quality can often make the difference between a businesss success and failure and Quality is conformance to customer specifications; it is the customers definition of quality, not managements that counts. These quotes put in context the importance of service quality and how important it is to focus on the customer when aiming to create this quality in service. Berry et al (1988) describe service quality as being a major differentiator for businesses as well as being a powerful competitive weapon. There has been overwhelming literature on the subject of service quality on the past two decades. Gronroos (1984) explains a customers perception of service quality: it is reasonable to state that the perceived quality of a given service will be the outcome of an evaluation process, where the consumer compares his expectations with the service he perceives he has received, i.e. he puts the perceive service against the expected service. The result if this process will be perceived quality of the service. If a customer enters the market place with low expectations of the service he or she is about to experience it is likely that if the service is better than expected the perceived level of quality of service will be high. Similarly, if expectations are high it is going to be harder for the supplier to meet the customers expectations. The service quality cannot simply be determined by the organization, it must come from the customer. If the supplier can realize what the customer wants, and more importantly, what the customer expects, it can use this information when attempting to serve the customer. Gronroos (1984) goes on to describe Technical and Functional quality, see The Service Quality Model figure 1 below: The technical quality is the outcome of the transactional. This is what the customer attempts to find when entering the market place and seeks to satisfy the original want or need. The functional quality is how well the service does its job and is what contributes to the quality of the service. Once the technical and functional qualities are added to the image of the service the customer can start to evaluate its service quality. The image of the organization and the image of service itself can dramatically affect the way in which the customer perceives the overall service quality. Gronroos (1984) also explains that: image may be a quality dimension. If a consumer believes that he goes to a good restaurant and the meal, for instance is not perfect, or the behaviour of the waiter is irritating, he may still find the perceived service satisfactory. Zeithaml and Bitner (p.92, 2003) explain how consumers judge service quality: Over the years service researchers have suggested that consumers judge the quality of services based on their perceptions of the technical outcome provided, the process by which that outcome was delivered, and the quality of the physical surroundings where the service is delivered. The Interactions Qualities are the qualities that the organization attempts to serve the customer with, such response times and the ability to communicate clearly with the customer. Any combination of the five factors above contribute to how the customer perceives the service quality he or she receives during the interaction between them and the organization. The Physical Surroundings that the customer is aware of is another quality that contributes to service quality. This can be as simple as a comfortable chair for the customer to sit on whilst he or she is dealing with the organization the perception of a customers surroundings can influence a customers overall perception of service quality. An example of this would be Nike Town where the whole where the customer is encouraged to fully engage in the shopping experience as it becomes a day out offering customers to perceive excellent quality service. The Outcome Qualities are what gets the customers attention and what the customer wants to get out of the interaction with the organization. For example, if a customer wanted a jacket to be dry-cleaned the clean jacket would be the outcome quality. Again, the five factors listed above make up an overall perception for the customer on the outcome quality. Parasuraman, et al (1985) describe how understanding customer expectations through market research and open communication with employees contributes to the five service quality dimensions. If an organization can gain information about the market it can more effectively create superior service dimensions for the customer by identifying what the customer wants and how these wants fit into the market as a whole. Open communication with employees also allows the organization to gain first hand data on customer responses as employees often received on-the-spot feedback from customers. Parasuraman, et al (1985) also describes how management commitment to service and employee performance impact on how the service dimensions are perceived. Zeithaml Bitner (1996) describe the zone of tolerance and the two levels of service expectation, see figure 3. Figure 3 The zone of tolerance lies between a perceived adequate level of service and the desired level of service. Due to the nature of services variation can often arise from serving one customer to another. One customer may even experience different levels of service, or a lack or consistency, from one transaction to another. The zone of tolerance allows for an amount of variation where the customer still finds the service to be acceptable if the perceived level of service drops below the acceptable level the customer will become frustrated and dissatisfied. The zone of tolerance can increase or decrease for individual customers depending on factors including competition, price or importance of specific service attributes (Lovelock et al, p.127, 1999) For example, if a customer was given a complimentary holiday from a travel company they are likely to have a larger zone of tolerance than if they had paid full price. The level of service they receive may drop to below what they would usually accept but because the holiday was free they may not be dissatisfied. Just three years later Burrell and Gale (1987) show us the PIMS Principle (figure 4) and the relationship between Relative Quality and Relative Market share. This is a useful model to understand as it brings in the Return on Investment (ROI) which most models do not include. The equations are: High Market Share + High Quality = High ROI Low Market Share + Low Quality = Low ROI We must remember that service quality is rarely described as a cheap or short-term implemented part of business. Berry et al makes it clear that service quality is long term if it is to work. There are no ways to change the attitudes, habits, knowledge, and skills of human beings quickly. Service quality can add a valued differentiator to the products offered where goods in todays environment are largely undifferentiated. However, this will inevitably have an instant effect on bottom line success in that it will costing will increase. 3. Customer Satisfaction We can define customer satisfaction: Satisfaction is the consumers fulfillment response. It is a judgment that a product or service feature, or the product or service itself, provides a pleasurable level of consumption-related fulfillment. Zeithaml and Bitner (2003) quote R. L. Oliver. Satisfaction happens when the customer perceives the product or service to at least meet their expectations. The customer may experience fulfillment, contentment, pleasure, delight or relief. If the customers needs or wants are not met he or she will become dissatisfied. Zeithaml and Bitner (2003) go on to compare customer satisfaction: Although they have certain things in common, satisfaction is generally viewed as a broader concept, whereas service quality assessment focuses specifically on dimensions of service. Based on this view, perceived service quality is a component of customer satisfaction. We can see how the Customer Perceptions of Quality Customer Satisfaction model (Zeithaml and Bitner, 2003) is completed in figure 5. Figure 5 We can see that price is introduced as a contributing factor to customer satisfaction, whereas as price does not contribute to service quality. Most importantly, we can see that situational and personal factors influence customer satisfaction. These factors are beyond the control of the organization and are part of individual customers and what they bring with them to the market place. Customers emotions can also affect their perceptions of satisfaction, Positive emotions such as happiness, pleasure, elation and a sense of warm-heartednesss enhanced customers satisfaction (Zeithaml Bitner, 2003) Zeithaml are offering the notion of emotional transactions with the service delivery and if organizations factor this into the delivery it is likely to enduce a positive outcome of customer satisfaction, hence customer satisfaction is in itself an emotional state. This is important to marketers, as a customer with already positive emotions is likely to respond to the service quality with an already positive outlook when dealing with the supplier. Negative emotions will, however, have the opposite affect. negative emotions such as sadness, sorrow, regret and anger led to diminished customer satisfaction. (Zeithaml Bitner, 2003) Cronin Taylor (1992) describes the results from their study on Service Quality that they link to satisfaction and the relationship the results are as follows: (1) a performance-based measure of service quality may be an improved means of measuring the service quality construct, (2) service quality is an antecedent of consumer satisfaction, (3) consumer satisfaction has a significant effect on purchase intentions, (4) service quality has less effect on purchase intentions than does consumer satisfaction. 4. Defections Management Realising and effectively managing how and why customers decide to leave, or defect, from your company can have a positive impact on bottom line success. Companies can boost profits by almost 100% by retaining just 5% more of their customers. (Reichheld Sasser, p.105, 1990) Reichheld Sasser (1990) explain the cost of losing a customer in relation to the initial spend made by companies to gain the customer in the first place. An example of a credit card is used to demonstrate how attracting one customer can cost as much as $50 but this outlay is not recouped until year two. They explain that operating costs decrease the longer the customer stays with the company, and revenues increase year on year as the customer becomes more confident in using the service. Costs are likely to decrease as a more confident customer is expected to spend less time asking questions and more time making use of the service i.e. spending. Defections Management can also result in increased profits from referrals and price premiums. 5. Repeat Purchasing and Retention Customer repurchase intention is influenced by seven important factors service quality, equity and value, customer satisfaction, past loyalty, expected switching cost and brand preference. (Hellier et al, 2003) Past loyalty to the product is likely to influence the customer making another purchase simply due to the loyalty the customer feels towards the business. If a customer has been loyal in the past it may feel perfectly natural to carry on with a system that has worked in the past. Large organizations, for example, will often order supplies such as stationary from the same supplier because they have systems in place to make those orders due to past loyalties with the supplier. The expected switching cost can be a major contributing factor to repurchases in industries where joining fees or get-out clauses exist. Jones Sasser (1995) compare satisfaction with retention at Rank Xerox in the early 1990s (Figure 6). High levels of retention are not met until the customer is very satisfied. Just not dissatisfying the customer or even satisfying the customer is not enough to gain 50% or higher levels of retention. Rust et al (1995), however, say that scores of 5 will result in 97%, a score of 3s and 4s will result in 95% retention. We can see from this that satisfaction to retention varies from one organization to another, as well as from industry to industry. Figure 7 (Jones Sasser, 1995) displays how this relationship changes dependant on industry. A service such a telephone service provider (or most utility providers) often serve their customers because there is none or very little alternatives available. Contracts and notice to leave also result in customers staying with their service provider because it is more convenient, even if they are not especially satisfied. A motorcar supplier is shown to have the opposite affect as there is much choice in the market and customers are free to purchase how and when they like. Technological advances may also influence if and when a customer defects from one company to another, as they may desire new technology from a competitor. Robert Weisman, Boston Globe (2004) supports this notion: Some customers may feel trapped theyll continue doing business with their vendors because they have to, not because they want to. We can also explore the notion that loyal customers have a direct postive affect on bottom line business success. Much literature on loyal agrees that loyal customers will be more familiar with a companys transactional processes and therefore should find it cheaper to serve them (Reinartz et al, 2002) Reinartz et al (2002 ) do not agree fully that loyal customers have a direct positive affect on profits: Specifically, we discover little or no evidence to suggest that customers who purchase steadily from a company over time are necessarily cheaper to serve, less price sensitive, or particularly effective in bringing in new business.

Global Health Priorities

Global Health Priorities Every year the World Health Organization (WHO) collects health information from all member states. The health information is used to formulate both short term and long term goals.Advertising We will write a custom essay sample on Global Health Priorities specifically for you for only $16.05 $11/page Learn More This information is then shared with all stakeholders. Based on this information, priority areas are selected and appropriate interventions formulated. Health priorities vary from region to region but there are some that are generally considered to be universal. This paper will discuss the global health priorities. It begins with a brief overview of the health related millennium development goals (MDG). The WHO has traditionally formulated global health priorities using the millennium development goals. The millennium development goals related to health include MDG 1, 4, 5, 6, 7, and 8 (WHO, 2013). MDG 1 is concerned with childhood malnutrition especia lly reduction of underweight while MDG 4 focuses on child health and immunization. MDG 5 is concerned with maternal and reproductive health. The health aspects covered in MDG 6 include malaria, tropical diseases, tuberculosis, and HIV/AIDS. The seventh millennium development goal covers water and sanitation. Global health priorities emerge from the MDGs. Some health concerns are confined to some regions but due to huge socioeconomic burden they exert on communities, they qualify to be regarded as global health concerns. Other health priorities include universal health coverage and access to essential medicines in all countries, healthcare for people living with disabilities, and prevention and control of non communicable diseases. Reduction of childhood health problems is a universal priority. The emphasis is on childhood malnutrition and immunization. Other childhood diseases are also covered. Immunization is among the most effective ways of reducing childhood diseases and mortalit y (WHO, 2013). WHO has setup a global vaccine action plan to ensure worldwide access to immunization services. The aim of the program is to ensure that vaccines are availed to both privileged and underprivileged communities at the same time. Child underweight is associated with maternal underweight. An underweight mother is likely to give birth to an underweight infant. Therefore, WHO advocates for weight and nutritional monitoring during the antenatal period. Diligent management of other childhood conditions and illnesses like diarrhoea is necessary for future national development. Maternal mortality remains one of the greatest concerns of the WHO and member states. This is captured in MDG 6 which envisages improved maternal health and reduction of maternal mortality.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More To achieve this, WHO requires mothers to attend antenatal clinic at least four times. It further advises that mothers should deliver in the presence of skilled birth attendants. Maternal health has a great effect on the health of an infant. Reproductive health services also contribute to improved quality of life. The World Health Organization has asked governments and other agencies concerned with maternal health to provide essential equipment and drugs to support maternal and child health. Water and sanitation is a huge health concern. At the moment, over 1.1 billion people in the world cannot access clean water (WHO, 2013). This poses a great danger to the affected communities. There are several diseases that are associated with poor sanitation and dirty water. It is the hope of the World Health Organization that all communities will access safe water and sanitation services in the near future. Malaria, tuberculosis and HIV/AIDS are among the leading causes of preventable deaths. HIV/AIDS is a manageable disease yet it still causes huge socioecono mic burdens to communities and individuals (Chipeta, Schouten, Aberle-Grasse, 2004). The WHO has prioritized programs geared towards prevention and control of these diseases. References Chipeta, J., Schouten, E., Aberle-Grasse, J. (2004). HIV Prevalence and Associated Factors. Retrieved from https://dhsprogram.com/pubs/pdf/FR175/12Chapter12.pdf. World Health Organization. (2013). The  World health statistics 2013. Web.

Public Administration Assignment Example | Topics and Well Written Essays - 500 words

Public Administration - Assignment Example Wilson’s theory of public administration was put forward by Woodrow Wilson who is considered as one of the pioneers of public administration. In his 1887 article titled â€Å"The Study of Administration,† Wilson formally recognized public administration and the role it plays in the society. In the article, he argued that undertaking a course in public administration is essential in discovering what a government can successfully and properly do and how it can do things efficiently and with minimal cost and energy. The main theme of Wilson’s theory of public administration was that public administration should be founded on a science of management and separation of administration from traditional politics. Also, he advocated that public administration should involve a comparative analysis of private and political organizations. Besides, he advocated the need to enhance the effectiveness of public service through training of civil servants, as well as through assess ment that is merit-based. In addition, he advocated the improvement of efficiency of public administration by the adoption of business-like attitudes and practices in daily operations. Like other theories, Wilson’s theory of public administration has had key points of contention. The main point of contention of this theory has been on the view that politics and administration should be separated. On the one hand, there are those who argue that effective and efficient public administration can only be achieved through a distinction of politics and administration. On the other hand, there are those who argue that politics and administration are inextricably linked and, therefore, cannot be separated.  

Public Administration Assignment Example | Topics and Well Written Essays - 500 words

Public Administration - Assignment Example Wilson’s theory of public administration was put forward by Woodrow Wilson who is considered as one of the pioneers of public administration. In his 1887 article titled â€Å"The Study of Administration,† Wilson formally recognized public administration and the role it plays in the society. In the article, he argued that undertaking a course in public administration is essential in discovering what a government can successfully and properly do and how it can do things efficiently and with minimal cost and energy. The main theme of Wilson’s theory of public administration was that public administration should be founded on a science of management and separation of administration from traditional politics. Also, he advocated that public administration should involve a comparative analysis of private and political organizations. Besides, he advocated the need to enhance the effectiveness of public service through training of civil servants, as well as through assess ment that is merit-based. In addition, he advocated the improvement of efficiency of public administration by the adoption of business-like attitudes and practices in daily operations. Like other theories, Wilson’s theory of public administration has had key points of contention. The main point of contention of this theory has been on the view that politics and administration should be separated. On the one hand, there are those who argue that effective and efficient public administration can only be achieved through a distinction of politics and administration. On the other hand, there are those who argue that politics and administration are inextricably linked and, therefore, cannot be separated.  

Public Administration Assignment Example | Topics and Well Written Essays - 500 words

Public Administration - Assignment Example Wilson’s theory of public administration was put forward by Woodrow Wilson who is considered as one of the pioneers of public administration. In his 1887 article titled â€Å"The Study of Administration,† Wilson formally recognized public administration and the role it plays in the society. In the article, he argued that undertaking a course in public administration is essential in discovering what a government can successfully and properly do and how it can do things efficiently and with minimal cost and energy. The main theme of Wilson’s theory of public administration was that public administration should be founded on a science of management and separation of administration from traditional politics. Also, he advocated that public administration should involve a comparative analysis of private and political organizations. Besides, he advocated the need to enhance the effectiveness of public service through training of civil servants, as well as through assess ment that is merit-based. In addition, he advocated the improvement of efficiency of public administration by the adoption of business-like attitudes and practices in daily operations. Like other theories, Wilson’s theory of public administration has had key points of contention. The main point of contention of this theory has been on the view that politics and administration should be separated. On the one hand, there are those who argue that effective and efficient public administration can only be achieved through a distinction of politics and administration. On the other hand, there are those who argue that politics and administration are inextricably linked and, therefore, cannot be separated.  

The Success of Family Run Tourism Agency Essay Example | Topics and Well Written Essays - 1500 words

The Success of Family Run Tourism Agency - Essay Example The essay "The Success of Family Run Tourism Agency" analyzes what a tourism as a family run business needs to be, aims to gauge the extent of the influence of the external factors that have a considerable impact on the family run business and examines the factors which may hinder the success of the family run tourism agency.Information technology has facilitated wider options of holiday destinations to the common man and travel agencies have made it easier for him to go too far flung places by providing the necessary appendages like accommodation, transport etc. In fact ‘consumers are now able to put together more flexible packages via the internet’. At the same time, globalization has dramatically changed the lifestyle of the people. It has brought in a new dimension of work culture and an inherent competition that is both invigorating as well as stressful. The attractive vacation packages which are highly de-stressing in content would be greatly in demand as they woul d rejuvenate body and mind so people can come back to take up their professional life with renewed vigor and enthusiasm.Tourism industry’s challenge is to provide increased value for money either through innovation–driven cost reducing changes in production and marketing processes or through product changes providing more varied tourism experiences. Holidays have always held a special charm for the young and the old alike. Krippendorf says ‘travel is: recuperation and regeneration, restoring body and soul’.